#swirl

Hey! We’re Beaker.
Now you can shop smarter without being a chemist.

Demystifying label claims & decoding ingredient lists
so you can make easier, more informed decisions about the chemistry in your home.

engineered just for you, we Proudly Present

SEE THROUGH LABELS

Definitive product ratings for concerned consumers,
powered by chemicals in plain English

(scroll to learn more)

 
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Chemicals in plain English.
Wait. What?!

We look at the ingredient lists of your favorite personal care, beauty, and home care products, dissect and digest all the scary science, and tell you exactly what the product does, and if it’s good for you.

No more fretting over safety concerns. No more insecurity over unpronounceable chemical names. No more wasting money on a product just to see if it works. Our unique approach cuts through opaque claims and scary science to deliver transparency, truth, and trust to your favorite products.

So cool! Sign me up!

What are Product Profiles?

We publish our summarized research in product profiles, granting ratings based on the difference between what a product actually is, and what the label tells you it is. The lower the Beaker score, the higher the discrepancy between what you think you’re buying, and what you’re actually buying.

Think Zagat for skincare, or Yelp for your home cleaning supplies, or Uber for your hair care. (Ok, not exactly, but you get the idea.) Get smarted today!

But how do you do it?

We research the ingredients of your favorite products and run a sophisticated audit on its claims and marketing ploys. What ingredients does the product actually contain? Are there any ingredients of concern? Is the product FDA compliant? Is the product worth buying? That kinda thing.

Once we know what a product really has to offer you, we bring the data and chemistry back into real life. In our analysis, we don’t ignore marketing, we just put it in context.

(Want to know more about our methodology and secret sauce, please feel free to reach out to us here.)

How can I use Beaker’s ratings?

To make better purchases, faster. We believe being choosy shouldn’t be such a time and energy suck. So we’ve simplified choice for you. Interested in a product, but uncertain if it’s the right one for you? Take a quick peek at Beaker’s profile to see if the product’s ratings meet your standards.

This all sounds great, but how can I trust Beaker?

Beaker’s Founder Lizzy Trelstad is a Columbia-educated chemist with industry experience in personal care, cosmetic, and fragrance formulation. In true scientist form, she designed all of Beaker’s ratings to be unbiased and supportable.

It is ultimately Beaker’s goal to bring scientific rigor to the creative narrative of consumer goods, so that you, the savvy consumer, can feel secure and safe in your product decisions. LT is hard at work using science to help save you time, money, headache, and waste.

Say Hi!

 

Toothpaste
Blush
Lipstick
Dog Shampoo
Surface Cleaner
Antiperspirant
Dry Shampoo
Your Favorite product
Laundry Detergent
Face Wash
Baby Shampoo
Makeup Remover
Spray Deodorant
Conditioner
Hair Mask
The soap you're thinking of buying for your mom
Toner
Sunscreen
Foundation
Mascara
Nail Polish
Body Wash
Bubble Bath
The Shampoo That makes your sweetie smell oh so yummy
Engine Cleaner
Tile Cleaner
Wood Stain
Bug Repellant
Eyeshadow
Supplements
Mouthwash
The only lotion you'll put on your baby
Shaving Cream
EyeBrow Pencils
SeTTIng Spray
pomade
Rose Water Mists
Night Cream
Eye Cream
Face Masks for girls' night in
CC Cream
BB Cream
Foot Cream
Hand Lotion
Lipgloss
Moisturizer
Primer
the soap for men who don't know how to buy soap
Concealer
Hand Soap
Sanitizer
eye Masks
skin peels
Aftershave
Face Oils
The tanning lotion that won't make you orange
Eye Primer
Setting Powder
primer
Bronzer
Dish Detergent
Glass Cleaner
Stain Remover
YOur Request